Marketing to Women Online
Women across the globe are high users of the Internet, responsible for significant usage of social networking, retail and community sites as well as spending more time online than males. Also an influential decision maker for purchases, women are a sought after audience online, relevant to many brands and businesses.
In October we will consider the best ways to target and engage women and discover insights into how women use the Internet. Our industry speakers will illustrate from research findings, how online supports women and operates in synchronicity with women’s approach to their worlds, especially in terms of consumer decision-making. Plus hear about the role that compelling content can play in engaging women online.
Attend this event to learn about opportunities to target women plus see relevant local case studies of how Australian companies have engaged online with this audience.
Register to attend this event now.
Topic Highlights
- Understand how to target and engage women
- Discover a women’s relationship with the internet
- How advertising can identify better with women
- How to create relevant content online for women
Our Speakers
- Linda McGregor, Business Principal, All About Eve and Yean Cheong, General Manager Digital, emitch
Linda will take us through key research findings of the Women and Online study conducted in partnership by All About Eve & emitch last year. Based on gender science, Linda will firstly highlight the basic differences in marketing to women versus men and how this insight explains much of women’s relationship with all forms of online. She will outline key findings of the study and the possible impact this could have on your approach to communicating with women in the online space.
Yean will then demonstrate how we may integrate these learnings to the online media planning process targeting this audience.
- Rob Pyne, Head of Client Media Strategy, News Digital Media
- Nick Coster, Director & Founder, Brainmates
Nick will describe a provide a brief overview of how their product delivery process can deliver products that customers love. He will demonstrate how product managers and marketers must invest effort in understanding their target markets (in this case Women) to uncover new market potential using a recent case study of an online dating service
Event Details:
Date: Wednesday 6th October 2010
Time: 8:00am - 10:30am
Venue: Grant Thornton Brisbane
102 Adelaide Street, Brisbane
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Cost: $49.50
Event Giveaways:
Make sure you put your business card in the draw at the event for your chance to take home one of our great giveaways.
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The Twitter tag for this event is #IM1010
Please note that we may distribute a list of attendees to guests at our event for networking purposes. If you wish not to be included on this list, please let us know.